Elements Showcase, a curated fragrance and design show which produces unique and multifaceted industry events, will run January 30 and 31st. The showcase proves to be an ideal U.S. meeting ground for industry leaders, buyers and brands – both emerging and established. Elements works with a talented roster of collaborators to create educational content and art installations, in addition to producing a show with top of the line production design. Elements aims to create the most innovative experiences available to the fragrance marketplace.

The Elements Showcase has partnered with The Fragrance Foundation to introduce a new FiFi Award for Best “Indie” Fragrance Brand. The winner(s) will be announced at the Elements Showcase this month and again at the FiFi Awards ceremony in the Spring of 2012.

The eventis held at Skylight West at 500 W. 36th St. in New York City. (Entrance is located at 465 10th Avenue between 36th and 35th). Show hours: Monday January 30 from 9:00 am – 7:00 pm (with press preview 9:00 am – 10:00 am). The “Indie” FiFi award ceremony and opening night reception will be held from 7:00 pm – 9:00 pm. Tuesday January 31, the show is open 9:00 am – 7:00 pm

Elements Showcase is the brainchild of Frederick Bouchardy, Jeff Lawson and Ulrich Lang. The first showcase, in January 2011, presented curated offerings in the field of fragrance design.